
get in sync and
You Can Pull Ahead






We help you get in sync with your public
your public
Customers
Investors
Developers
Government
Artists

Else Public Relations
Research
We interview your key stakeholders to understand their roles in your journey, their expectations and their concerns about you, and how they compare you to your competitors.
Planning
We map out the ideal things you could aspire each stakeholder group to think, say or do about you. Then we work back to the most effective strategies to get there with them.
Implementation
While we help you keep an open mind about strategy, we work with you to set a budget with strong return potential and a calendar to deliver results on time to make an impact.
Evaluation
We track the activities implemented, the output you owned, shared, and earned, and connect it all back to your stakeholders: are you in sync with what they are thinking, saying, and doing?
The Latest
A Round-up of AI News
The possibility of AI consciousness can no longer be dismissed—and the ethical consequences may need to be considered before we know for certain. AI self-improvement is also gathering pace, as AI increasingly helps researchers build better AI, potentially accelerating its own development. In cybersecurity, hackers are becoming more powerful with AI even as its makers see defending against them as a potentially huge business. One argument for governing AI favors stronger security and clear liability over sweeping new regulation, holding those who deploy AI responsible for foreseeable harm. And China’s robot makers, having mastered increasingly sophisticated physical movement, are now racing to develop the AI “brains” that could make humanoid machines genuinely useful at work.