
get in sync and
You Can Pull Ahead






We help you get in sync with your public
your public
Customers
Investors
Developers
Government
Artists

Else Public Relations
Research
We interview your key stakeholders to understand their roles in your journey, their expectations and their concerns about you, and how they compare you to your competitors.
Planning
We map out the ideal things you could aspire each stakeholder group to think, say or do about you. Then we work back to the most effective strategies to get there with them.
Implementation
While we help you keep an open mind about strategy, we work with you to set a budget with strong return potential and a calendar to deliver results on time to make an impact.
Evaluation
We track the activities implemented, the output you owned, shared, and earned, and connect it all back to your stakeholders: are you in sync with what they are thinking, saying, and doing?
The Latest
A Round-up of AI News
In a post, Microsoft’s CEO Satya Nadella argues that companies should treat AI as insider risks and proposes a model to manage it. A WSJ columnist wonders if AI has begun to invade the realm of the divine. Also in the Journal, Pfizer CEO Albert Bourla’s realization that AI was becoming “commoditized” helped him manage it more profitably. Bloomberg explains why building AI data centers costs billions. And a column in the WEF’s site argues that not all AI should be sovereign.