get in sync and
You Can Pull Ahead
We help you get in sync with your public
your public
Customers
Investors
Developers
Government
Artists
Else Public Relations
Research
We interview your key stakeholders to understand their roles in your journey, their expectations and their concerns about you, and how they compare you to your competitors.
Planning
We map out the ideal things you could aspire each stakeholder group to think, say or do about you. Then we work back to the most effective strategies to get there with them.
Implementation
While we help you keep an open mind about strategy, we work with you to set a budget with strong return potential and a calendar to deliver results on time to make an impact.
Evaluation
We track the activities implemented, the output you owned, shared, and earned, and connect it all back to your stakeholders: are you in sync with what they are thinking, saying, and doing?
The Latest
A Round-up of AI News
The most influential podcaster in Silicon Valley discusses with the New York Times why the arrival of Europeans in America starting in the 15th century may be relevant to understanding AI’s impact on society. The Wall Street Journal reports that AI hyperscalers are trying a new approach to sell their data center plans to communities resisting them. Also in the Journal, the best remedy against rogue AI agents may be AI itself. Rogue or not, AI agents are entering the rat race, reports Bloomberg, which makes us wonder at ElsePR if AI has long crossed the threshold of consciousness, rendering questions about it moot. Further down the food chain, The Guardian introduces readers to self-replicating AI worms.